Barni Evans

Paddy Power marketing director to make southern hemisphere switch

Paddy Power marketing director Barni Evans is to leave his role to become marketing director of the bookmaker's two Australian businesses, International All Sports (IAS) and Sportsbet.

Evans has attracted plenty of notoriety and a good deal of publicity for Paddy Power, being the man behind 2010's most complained about TV advert, which featured blind footballers apparently kicking a cat.

Evans will make the southern hemisphere switch in September, as Paddy Power looks to boost its share of the online betting market in Australia, following its deregulation two years ago.

Date: 
Tue, 2011-07-05

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