Mobile Gaming
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| 09:00 | Chairman’s opening remarks |
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HARNESSING THE BIGGEST TREND IN GAMING |
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| 09:10 | Opening panel discussion: Gaming on the move: what next for mobile gaming – online gaming and betting's biggest trend
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Discover how mobile gaming can be used to acquire new customers not just to enhance their overall experience
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WAP development vs. App development: should WAP games still form part of your mobile strategy?
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Find out which new handsets and operating systems will take the mobile market by storm - iPhone mini, Nokia/Microsoft or Android
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Expand your mobile empire: learn which regions are next for the mobile revolution through legislation and consumer take-up
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Analyse what to expect from emerging markets and how to adapt your mobile gaming strategy for pay-as-you-go, cheaper tariffs, limited data transfer
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At what point does smartphone / tablet become a major contributor to revenues – how long till mobile catches up to desktop computers?
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| 10:00 | Panel debate: Does HTML5 spell the end of the App store?
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Outline the key benefits of coding through HTML5 rather than native OS
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Weigh up the negatives: what are the limitations of HTML5?
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How to harness increased interactivity through gyroscopics, geolocation, QR codes and more
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Discover how HTML5 and native language can be combined to enhance your offering to the consumer
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| 10:40 | Coffee and refreshment break Sponsored by: 
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CASE STUDY MASTERCLASS – DEVELOP THE NEXT MOBILE BETTING SUCCESS |
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| 11:00 | HTML 5 case studies: addressing key questions in your HTML 5 mobile approach
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Why did you choose HTML5 over native language (app)?
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What were the key points during development: explaining key challenges and how they were overcome
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How the game has been marketed without the use of a traditional app store
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What has the take-up been like?
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| 11:30 | Mobile in-play betting case study panel
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A look at the development process behind this gaming trend
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What specific functions are offered to the consumer
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Can you offer geolocation services to those at the game?
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Developing the UX for mobile – streamlining your initial in-game offering
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| 12:15 | Tablet workshop: Understand tablet users and incorporate tablets into future game development
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Why establish a distinct strategy for tablets – shouldn't it just all be mobile?
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Analyse the different ways tablets are played compared to mobile games and what customers expect from their tablets
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When do customers gamble on their tablets? Is this about to change?
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Should the size of the tablet influence your strategy?
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| 12:45 | Networking lunch break |
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ALLEVIATE YOUR CONSUMER INTERACTION: TOP TIPS ON PAYMENTS AND MARKETING |
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| 14:00 | Panel discussion: Streamline your payment system to catch up with impatient mobile gamers
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Discover how the latest changes to online banking practice will impact taking payments over mobile
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Implement streamlined payment processes for top-ups, add-ons and in game purchasing
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Utilise e-wallets across games to and platforms to ensure a sharper customer experience
Sponsored by:
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| 14:45 | Marketing workshop: how to market both app and HTML5 games to new and existing customers
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HTML 5 marketing: where to begin – how to go to market without relying on the App store
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Applications – don't they market themselves? Uncover the myths of app store marketing
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How to promote an app outside the top 25 downloads
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Best practices in mobile affiliate marketing
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Target the correct areas through affiliate marketing and gain new customers and players
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How to boost discoverability in mobile search
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Does mobile advertising work for gaming?
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| 15:30 | Coffee and refreshment break Sponsored by: 
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CREATE A HIGH-SPEED, INTERACTIVE FUTURE FOR MOBILE GAMING |
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| 16:00 | Panel discussion: Role of marketing and partnerships to drive uptake and revenues?
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How do you market for mobile vs. online marketing?
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What is the role of affiliates?
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How do you exploit Apps stores?
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How is tracking possible when Apps cannot be tracked once downloaded?
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Which partnerships work, and how?
Sponsored by: 
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| 16:40 | Incorporate social and mobile to create the ultimate modern gaming experience Panel discussion joint with Monetising Social in Gaming Conference
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What are the key elements to make a mobile game social? Geolocation, social networks, QR codes
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Is it actually possible currently to work alongside Facebook or to incorporate twitter successfully?
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Analyse the launch of Google+ : could this be a way of utilising social networks openly?
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Use your current networks and community to enhance the experience – you don't have to build from scratch
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Create a seamless multiplatform gaming experience
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Integration with real world gamification
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| 17:20 | Closing remarks from the Chairman and end of conference |
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