Moderator: Darren Pollard

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Darren currently provides consultancy to a large, high profile online gaming brand on their global mobile marketing and gaming strategy via his consultancy business, Mayfair Mobile Gaming.

Prior to this, Darren was part of the founding team that established the New York City based operations of FunkySexyCool, a mobile social network that had achieved moderate success in Australia and German speaking Europe. Overseeing new partnership development he provided strategic input and was instrumental in assisting the newly appointed Chief Executive navigate the challenging mobile content landscape as well as appoint two key senior members of the management team.

Darren established a North American presence for LiveEvents – a boutique interactive mobile marketing outfit based in Sydney, Australia – in New York and secured a number of platform deals including an interactive mobile TV service for a Mexican broadcaster and a Canadian sports media company.

Before his move to the United States, Darren conceptualized and founded SportzSMS, whose core technology was subsequently licensed to a number of sports media organizations globally including ESPN Soccernet in London, UK and Eurosport in Paris, France.

Darren's most successful venture was Broadscope Training Services which he co-founded and was at the time Australia’s largest training company with more than 110 staff, over 8000 trainees and more than $25 million in revenues. Darren led the drive and growth of the business helping to automate the sales processes for the sales and marketing team of 25 and oversaw the branding strategy to help increase the profile of the company which subsequently drove double digit growth for the company via integrated online, radio, television and print media campaigns.

Darren was a professional competing road cyclist from his late teens into his early twenties.

Darren’s core specialties include mobile technology, marketing, new media and internet methods, mobile marketing, mobile gambling, gaming, social networking, social media, web 2.0 tools, social monetization, start-ups and entrepreneurial ventures, fund raising, documentation, management and networking.