The online gaming industry has always been a dynamic one and it continues to grow and gain market share. However, with the high cost of customer acquisition and virtually no switching costs for customers, it is vital to focus on customer satisfaction and churn rates.

 At the same time compliance is crucial and this, coupled with concerns around fraud, mean that you have key decisions to make around who you allow to play and how you verify them when paying out winnings.

Experian’s identity and fraud solutions can help you to increase first time pass rates through automated acceptance whilst remaining compliant with regulations and they can also help to reduce churn without increasing fraud exposure or manual referrals.

For further information please contact us:
T 0845 266 6604
E info@experianidentityandfraud.com
www.experian.co.uk/identity-and-fraud/industry-sectors/gaming.html

We apply the world’s largest database of devices used to access the internet (computers and mobile phones) to assess the level of risk associated with online transactions. Online businesses query iovation’s reputation database of nearly 800 million devices more than 7.5 million times each day. With years of first-hand experience protecting the world’s largest gambling sites and payment service providers, iovation helps prevent chargebacks, fraudulent deposits, player collusion, money laundering, chip dumping, account takeover and more.