Player Response Marketing

As CEO of the UK’s fastest growing low stake gaming operation, comprising the Beacon Bingo brand, an online bingo business and the Cashino chain of Adult Gaming Centres, , ICE Totally Gaming is an essential and unmoveable diary date.

ICE is a key date in our events calendar.  As an industry leading exhibition, it’s a fantastic place to catch up with people, identify new trends and find out what's going on.

No other exhibition reflects the totality of the gambling industry. ICE allows us to engage with decision makers and demonstrate the really important role played by our members in terms of job creation, the financial contributions they make to the economy and the adoption of new technologies.  It’s the most influential gambling exhibition in the world.

As a journalist ICE has always been the one show that really matters and with our major presence it’s the one the Racing Post takes seriously. With the dramatic growth in mobile betting its importance for the industry has grown even further.

We would never miss the ICE Show: to us it is the most important B2B event, where we usually launch our new creations, sense the mood of the gaming industry and meet with existing and future partners.

The ECA recommends ICE Conferences and the International Casino Conference to all its members as a fantastic opportunity to network with and learn from the industry’s key thought leaders.

ICE is the most important international show of the year for IGT and allows us to showcase our world-class gaming solutions, including our market specific games that resonates with local players and suite of global services that only IGT has the scale to offer. Year after year, ICE sets the stage for success.

ICE show is great because of all B2B, B2C, B2G & G2G- opportunities.

ICE is the number 1 event on my calendar – not only is it the best interactive show anywhere but it’s a great window on the land industry too. I’d never miss it