As CEO of the UK’s fastest growing low stake gaming operation, comprising the Beacon Bingo brand, an online bingo business and the Cashino chain of Adult Gaming Centres, , ICE Totally Gaming is an essential and unmoveable diary date.
What does it take to dominate the search space in 2012 and beyond?
How can you ensure your brand's search rankings don’t fall foul of Google’s 500 annual updates? How can the lessons from previous Panda, Caffeine and Vince updates inform your current strategy? And how can social, content and PR contribute to improved rankings?
Phil Kissane and Paul Huggett from digital marketing agency Stickyeyes share real-world examples and practical tips from over 13 years’ experience of providing acquisition and retention strategies to the biggest names in the casino, sportsbook, bingo and poker sectors.
Drawing on the data from their Market Insight report, unveiled for the first time at ICE, the Stickyeyes team will also identify:
- Who are the overall market leaders online?
- Which keywords are driving market visibility?
- What your competitors are doing to achieve maximum market share
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How your competitors are using social media to acquire customers
Nick Harding, CEO, Praesepe plc
Simon Burridge, CEO, Virgin Games
ICE is a key date in our events calendar. As an industry leading exhibition, it’s a fantastic place to catch up with people, identify new trends and find out what's going on.
Steve McKenna, Business in Sport & Leisure
No other exhibition reflects the totality of the gambling industry. ICE allows us to engage with decision makers and demonstrate the really important role played by our members in terms of job creation, the financial contributions they make to the economy and the adoption of new technologies. It’s the most influential gambling exhibition in the world.
Jim Cremin, The Racing Post
As a journalist ICE has always been the one show that really matters and with our major presence it’s the one the Racing Post takes seriously. With the dramatic growth in mobile betting its importance for the industry has grown even further.
Fabrizio Alberici, CEO, Alberici SPA
We would never miss the ICE Show: to us it is the most important B2B event, where we usually launch our new creations, sense the mood of the gaming industry and meet with existing and future partners.
Ron Goudsmit, Chairman, European Casino Association
The ECA recommends ICE Conferences and the International Casino Conference to all its members as a fantastic opportunity to network with and learn from the industry’s key thought leaders.
Craig Churchill, Senior Vice President of International, IGT
ICE is the most important international show of the year for IGT and allows us to showcase our world-class gaming solutions, including our market specific games that resonates with local players and suite of global services that only IGT has the scale to offer. Year after year, ICE sets the stage for success.
Peter Naessens, Head of Regulatory Advice Unit, R&D, Belgian Gaming Commission
ICE show is great because of all B2B, B2C, B2G & G2G- opportunities.
Peter Gideon Bierer, Executive Vice President of New Media, International Game Technology
ICE is the number 1 event on my calendar – not only is it the best interactive show anywhere but it’s a great window on the land industry too. I’d never miss it
ICE 2012 Event Partners
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