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ICE Totally Gaming 2012: goodbye on a high

The final ICE Totally Gaming event to take place at London’s Earls Court proved to be one of the most memorable on record. Featuring more exhibitors from more countries than ever before, launching thousands of new products and occupying over 20,000 sq m of stand space at Earls Court exhibition centre, ICE 2012 certainly hit the spot for its industry, attracting a total of 21,555* gaming professionals from all over the world – a 6.3% increase on the 2011 attendance.

And they came in their thousands to the only event in the world which brings together the worlds of online and offline gaming, featuring sectors dedicated to betting, bingo, casino, lottery, mobile, online and street, as well as a dynamic Conference programme, to create the most comprehensive B2B gaming event anywhere.

Kate Chambers, Director, Gaming Portfolio, responsible for ICE Totally Gaming, said: "I'm delighted that we were able to mark the great times that have been enjoyed by the industry at Earls Court with an upbeat, confident and successful edition of ICE Totally Gaming. With ICE moving to a purpose-built, modern venue at London’s ExCeL centre in February 2013 the outlook is highly positive and allows us to focus on taking this wonderful event to the next level in our new home and on new dates next year."

Click here to read just what some of those at ICE 2012 had to say about the show.

Click here to read the latest news release relating to ICE 2012.

Click here to view the ICE 2012 Catalogue.

Click here to read just what some of those at ICE 2012 had to say about the show.

Click here to read the latest news release relating to ICE 2012.

* Initial gross attendance figure



ICE Totally Gaming 2012

Everyone’s talking about ICE…Original thinking meets inspirational products underpinned by passion for delivering profitable gaming solutions. That’s the compelling mix at ICE Totally Gaming that makes thousands senior gaming professionals from around the world make the journey to London every year. ICE Totally Gaming is on course to be the most international and complete gaming exhibition ever staged so, don’t miss your chance to be part of the big event everyone is talking about!

Great shows are dynamic, exciting events which leave their visitors inspired and wanting more.  ICE Totally Gaming, with its seven gaming sectors, delivers opportunity after opportunity for visitors to see their businesses from every possible gaming perspective.  It’s the only event at which the worlds of gaming come together and so create the best opportunity of the year to be inspired by totally original thinking.

See the future

Companies exhibit at ICE Totally Gaming to launch the gaming solutions of tomorrow – this is your unique chance to be ahead of the game and benefit from first-mover advantage.

You never stop learning

At ICE Totally Gaming there’s a compelling programme of Conferences, Seminars and Summits, providing trends, analysis and debate delivered by gaming’s real thought leaders.

Network until you drop

Sometimes it’s about the people you meet at a business event that earns it the description ‘unmissable’.  At ICE Totally Gaming every opportunity is taken to ensure visitors make those really important connections which can transform businesses.

Meet the key players

The line-up of exhibiting companies at ICE Totally Gaming reads like a ‘Who’s Who’ of the gaming world.  But don’t overlook the fact that it also attracts the start-ups and fledgling companies who are brimming with new ideas on how to do business and who could become the big gaming brands of tomorrow.

A unique world view

ICE Totally Gaming provides visitors with a broad international perspective on gaming – not a narrow regional one.  There’s no other event in gaming that delivers in this way.

You’ll be in great company

Because ICE Totally Gaming is the most important event on the gaming calendar, companies send their most important representatives to London to visit the show.  76% of visitors to ICE Totally Gaming are either company owners or directors so you know that you will be in the right company at ICE.

Are you talking ICE?

Monetising Social in GamingMobile GamingCRM & Retention in GamingIntegrating Offline & Online GamingMulti-Channel LotteryWorld Regulatory Briefing UKCombating CybercrimeThe 4th International Casino Conference

ICE 2012 Event Partners