What our visitors said

“I was already excited about coming here – but WOW!”
Jim Cremin, Journalist, Racing Post

“Absolutely brilliant! Even by the close of the first day this show delivered more than we could have ever expected.”
Mark Smith, CEO and MD Gamesman

“Consecutive days when you have had to fight your way through the aisles of people.  There’s been more buzz than ever before.”
Hugh Sorrill, Journalist, International Casino Review

“I’ve seen an amazing number of products launched at ICE for this year’s market.  What’s noticeable is the convergence of online and offline.  There’s been a great sense of optimism and enthusiasm here which is fantastic for the industry.”
Brian Cullingworth, InfoPowa

“In terms of ICE Conferences there have been some really compelling debates on the integration of social media into gaming. ICE as a whole is a great international meeting point for everyone who is serious about gaming.”
Andrew Gellatly, Editorial Director, Gambling Compliance

“This is an amazing show and incredibly diverse. Well worth the trip from Houston, Texas.”
Max Loukianov, Chief Technology Officer, Nine Line Labs

“Very well put together and very well attended. We’ve used ICE 2012 to rebrand and reposition.  Our objective has been to tell the world that we’re more than a b2b publication, that we have an exhibition, an online presence and a social responsibility arm. ICE allows you to get your message across to a big international audience in a way that other events can’t.”
Susan Feery, Director, Gaming & Amusement Publications

“I’m working out of Toronto and I’ve been trying to get a meeting with a contact in Montreal for the best part of six months with no luck.  Twenty minutes after arriving here and who should I see walking the aisles?  That’s the power of this show. As you walked into Earls Court 1 you had an offline company on the right and an online brand to the left.  The overriding message I was left with from ICE 2012 is the bridge between the two is very nearly built.”
Depak Malkani, Commercial Director, Players Publishing

“This has been a really good show for us.  As a first time exhibitor we’ve been bowled over by the global attendance.  We’ve seen people from Serbia, Poland, Kazakhstan and all of Western Europe.  Being here has opened up some important new avenues in terms of the way the gaming sector can use SMS both for marketing and admin purposes.”
Shiv Pattni, avetio

“This is a dynamic, exciting and innovative show.  Absolutely brilliant for networking and trend spotting.”
Michael Greenberg, SMART Business Consultancy

“We’ve had great meetings with all of the key suppliers.  ICE is a focal point for the betting sector and everyone comes here. Since before Christmas everyone was saying ‘see you at ICE’ “.
John O’Connor, Business to Business Director, Racing Post

“It is extremely clear that the final edition of ICE was highly successful, perhaps even the best yet and the ideal state of mind in which to prepare for and look forward to the next chapter of ICE 2013 at ExCeL.”
Jens Halle, Managing Director, Austrian Gaming Industries

“This has been a fantastic show and a great success for the Gauselmann Group including Merkur Gaming and Blueprint Gaming.”
Thomas Niehenke, Chief Operating Officer, Gauselmann AG

“This is our first time here and I have to say ICE has been a huge success which has delivered direct opportunities and work. It has thrown up so many opportunities and I really could not be happier.”
Andy Rogers, Managing Director, enteraction

“We have made some major investments including new sumptuous studios, a new user friendly gaming interface and television quality filming to deliver a live gaming experience. ICE represents the perfect environment to market these new enhancements to a targeted audience of gaming professionals who are here to buy.  ICE has helped us to get 2012 off to a great start.”
Angelo De Gobbi, Sales & Marketing Director, Medialive Casino

“We’re an online poker company and I’ve been coming to ICE for eight years. Here, I can see all my suppliers, partners and, most importantly, potential partners. ICE is a great opportunity for me. One thing I’ve noticed at this year’s show is that online and land-based are now much more integrated at ICE. They’re much mixed together and that’s the way the industry is going and so is a good thing.”
Malcolm Graham, CEO, PKR

“With the changes in US regulation, this is a good time for me to come here as ICE has the reputation as the big gaming show. The first thing that has struck me is how this show has more online content than the US event in Vegas and is much more forward thinking in this regard. The change we have happening in the US means all our States are interested in what’s happening in online gaming and ICE is able to give us a global view of that.”
Michael Zatezalo, MD, Kegler Brown Hill & Ritter

“ICE has been really, really good for us this year. We always invite our customers to come and see us at the show but we’ve done more business with them than expected this year. And while pre-arranged appointments are important for us we also get some speculative queries at the show and they are, of course, prospective new customers. ICE is the crescendo of our marketing activity as use the show to close deals on our current products and take the opportunity to show the new products we are launching.”
Alex Fierek, Aristocrat Technologies Europe

“ICE is the biggest European show and we have to be here as we get most of our orders here. We come to ICE to sell and the people we meet here are the ones we need to meet.”
Nadine Levermann

“This year’s ICE has been phenomenal for IGT. Genuinely, I am really bullish about the show. ICE definitely deserves its reputation as certainly the number one international gaming show but even, I suspect, the number one show globally. It has been a good farewell salute to Earls Court and roll on next year and the new location.”
Craig Churchill, Senior Vice President, IGT International

“This is the third year we’ve been here and this year has been the best ever, even better than 2011. To meet more people is most important us and that is just what we’ve done. And they’ve been from all over Europe.”
Zoran Puhac, Mozzart

“We’ve just had the best ICE show ever.”
Hanne Aimonen, Net Entertainment

“Our products are server-based and this is the first show I’ve ever done where the visitors completely get what we do. We meet all our UK customers here – like William Hill Paddy Power and Gala – as well as our Italian customers. Plus, we met lots of Latin American people here. We do Vegas and I 100% believe this is the best show: more traffic, more international and more interest from visitors. And I’m really looking forward to ICE moving to a modern venue as this will benefit ICE and its exhibitors.”
Lucy Buckley, Inspired Gaming

'All has been really good, a bit of a nostalgia about excel, although it brings new opportunities and optimism. I think it's great that Clarion have made the decision to move and are just getting on with it.'
Playtech, Liz Bowen

'It’s Been busy this year and so far things have gone really well, I haven't even had time to leave my stand.'
WMS Candace Lucas

'Were very happy this year, very busy & looking forward to Excel'
Bally, Jeri Wiedemer, Director, Marketing Events

'Enjoyed the show overall, a great experience'
IGT, Robin Loyed - Director, Corporate Marketing

'The biggest event of its kind'
Lemerchant.com, Daniel Gonzalez, Director

'We go to many shows and this is by far the best one'
Lemerchant.com, Ester Tarres, Director

“So far the best of the free to attend seminars. Good insights and good questions”
Miikaa Kimari, Finnish Slot Machine Association

“Come to see new innovations and meet up with colleagues. First time to ICE, it was like walking in to Alices’ Wonderland”
Miikaa Kimari, Finnish Slot Machine Association

Came to develop partnerships and was able to do this at the show. ICE is huge and slightly overwhelming. The stands that don’t have numbers displayed on them are difficult to locate. Seminars were informative.
Noah Manly, Unibet/Kambi Sports/London Prepares

First visit to ICE. Came to learn selected areas of the industry, network, and provide education for his clients. All of these things were achievable. ICE is broad, it has a wide variety of tracks to choose from and a wide perspective on the gaming market.
Not as much electricity in the air as G2E but ICE is easier to assimilate
Gene Johnson, CEO, Spectrum Gaming

“Great show”
Michael Pollack, Spectrum Gaming

A huge thank you to the hostess’ in the VIP Lounge. They have been a huge help, constantly looking after the VIPs and welcoming guests very warmly.
Mike Stanton, SBO Bet