Betfair predicts £150m Olympics
Online gambling company Betfair said it expects to see £150m wagered through its website during the London Olympics this summer. Despite the Summer boost, the company said that
this figure is equivalent to one weekend’s betting on Premier League football.
The Games will benefit by being held at convenient times for America and Asia, but the relatively short events and lack of interest among gamblers in athletics will restrict the amount wagered.
In further news, the gaming operator has appointed Craig Mucklow as Director of Trading in charge of a Dublin-based trading team, responsible for managing all of Betfair's risk products.
Mucklow previously held the position of Head of Sports Trading Product at Ladbrokes, overseeing 60 sports traders and responsible for improving the operations with the introduction greater automation and developing algorithmic trading models.