Unibet signs agreement to acquire Betchoice

Unibet signs agreement to acquire Betchoice

Unibet has signed an agreement to acquire Australian independent online bookmakers Betchoice. The initial acquisition price is set at £13.6 million on a cash free and debt free basis, payable on completion, which is subject to the approval by the Northern Territory regulator and is expected before the end of Q2 2012.

“This strategic acquisition gives Unibet immediate access to the regulated Australian market, which is currently open to sports betting and horse racing. We intend to rebrand the business quickly to Unibet. Betchoice already has a strong offering and market position in horse racing and through Kambi, Unibet has the opportunity to enhance the quality and performance of Betchoice’s sports betting offering and so to deliver revenue growth and margin improvements,” says Henrik Tjärnström, CEO Unibet.

“In addition to benefit from the already existing Australian product offering, the acquisition of Betchoice will provide Unibet with a platform to facilitate other gambling services and opportunities should market conditions continue to improve,” he added.

Tuesday, February 7, 2012 Posted by Totally gaming

Delaware Lottery director brands the state’s online gaming market a ‘success’

Tipp24 revises FY forecasts following €44m win

New Jersey to appeal judge's sports betting ruling

European Commission denies reports of Croatia gambling law approval

What might the Lottery and Gaming industry look like in 2030 and how might a gaming company respond to remain relevant?

Allen takes top role at New Zealand Racing Board

Delaware Lottery director brands the state’s online gaming market a ‘success’

Online poker revenue continues to tumble in Nevada

Betfair to target specific regions under Liverpool partnership

OPAP chief has high hopes for Hellenic Lotteries, Stihima


#EiG Day 3: Fresh8 Scoop LaunchPad Trophy
ICE 2015 teaser trailer
#EiG14 Day 2: Industry Needs A Unified Voice