Foxy Bingo signs RFL sponsorship deal
Bwin.party subsidiary Foxy Bingo has agreed a multi-year deal to become the official bingo partner of rugby league's Super League. The agreement will see Foxy Bingo branding appear on in-stadia perimeter and programme advertising, as well as on the Super League website and TV broadcasts.
"It gives me great pleasure to welcome Foxy Bingo on board as an official partner of Super League for the next three years,” said Super League Commercial Director James Mercer.
"We look forward to working closely with Foxy Bingo and to developing a partnership which will enhance our successful brands.
"Super League's popularity continues to grow and with Foxy Bingo on board I am sure we will build on our achievements of 2012, when attendances reached an all-time high and more TV viewers than ever before tuned in to see the extraordinary action." he added.
Golan Shaked, Group Director of Bingo at bwin.party added, "We are really excited about our new partnership with Super League. Foxy Bingo is the top UK bingo site spreading the fun and thrill of winning across the nation. These attributes fit perfectly with Rugby League.
"The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Eyes down for a thrilling Super League in 2013!"