Paddy Power's 'augmented' Queen illegal, says Bank of England
The Bank of England has told Paddy Power to remove its augmented reality Queen app, saying that it is essentially illegal. The ‘Blippar’ app brings the Queen to life on any ten pound note by holding a smartphone over the note, after which an animated Queen, and other members of the Royal Family, then appeared on the screen and voiced opinions on the latest football matters.
Paddy Power’s spokesperson confirmed: “According to the Bank of England we’ve broken the law.
“We’re not so sure about that but given the absence of decent footie this month we’ll happily retire The Queen from punditry duties, for now,” he said.