Integrating Offline & Online Gaming
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| 09:00 | Chairman’s opening remarks |
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| 09:10 | What is the current state of the market? Minimising the disconnect between online and offline worlds
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Market indicators of the progressing convergence: regulations, mergers and acquisitions, customer demand
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Investigating the benefits of the convergence between online and land-based industries
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What are different stakeholders’ views and perspectives?
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Overcoming legacy issues and fears of cannibalisation
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Learning the basics: What both industries need to understand about each other to start working together effectively
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Customer demand driving the convergence; online as your opportunity for growth of your existing (and ageing) customer base
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| 09:55 | Regulatory approaches: creating a regulatory environment that will benefit both land-based and online sectors
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Review of the regulatory approaches currently taken in various jurisdictions and of their impact on the viability of further offline/online convergence: Italy, France, Denmark etc.
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Setting taxation levels that will allow for offline/online convergence
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What are the requirements of various stakeholders involved – is it possible to make everyone happy?
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New models emerging from various regulatory schemes
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| 10:40 | Coffee and refreshment break Sponsored by: 
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| 11:10 | Understanding how Rank is aligning its strategy and marketing approach across online, mobile and its land-based operations
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Ensuring an experience alignment across Rank’s brands
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Driving incremental traffic from land-based operations to the online and mobile channels
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Ensuring an optimal customer journey management across all brands
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Exploring bonus and loyalty schemes across the different brands
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Developing a consistent marketing approach that ensures an optimal customer experience
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| 11:55 | Online from land-based perspective: different business model or different channel?
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Analysing both approaches applied historically and their advantages and disadvantages; what’s worked and what hasn’t
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Why is online both a different business model and a different channel?
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Online versus land based customers: demographic differences and the resulting conclusions for operators
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Analysing customer conversion metrics: why are these so limited?
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What are the internal business implications of choosing one approach? Building a separate division vs. creating teams operating across various channels
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Getting the internal buy-in of your management and teams for a significant organisational change to exploit the offline/online convergence
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| 12:40 | Networking lunch break |
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| 14:00 | Ensuring the quickest route to market: in-house development or partnership and outsourcing? Presentation and panel discussion
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How do you need to prepare internally to “do-it-yourself”?
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Partnership route:
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What you can and want to outsource
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What to look for when choosing your partner
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Third route: from outsourcing to full independence
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| 15:00 | Pre-regulation strategies: what you can do now to secure the first-mover advantage for when the market opens up?
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Exploring ways to build your online brand amongst the new and existing players. The pros and cons of subscription models, social media, virtual currency
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Pushing your brand on social networks via social gaming applications
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Taking your visitors online with onsite marketing and promotion
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Linking free-to-play games with your onsite casino gaming experience
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What are the suppliers doing to meet the demands of the operators in a pre-regulated market?
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| 15:45 | Play for fun strategies: how to prepare and maximise for real money value This will case study look at pre-regulation strategies for engaging with online customers
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| 16:15 | Coffee and refreshment break Sponsored by: 
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| 16:45 | Building loyalty across offline and online gaming channels – taking your players from offline to online and vice-versa Panel discussion joint with CRM and Retention Conference
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Analysing customer acquisition and retention costs and determining the financial scope available for loyalty schemes
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Customer analytics – combining customer information and insights from offline and online player habits
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Leveraging the strength of your brand to successfully operate across channels
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Exploring the options available for loyalty schemes such as points, credit or giveaways
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Understanding how to leverage these cards to provide the optimal end to end experience both online and land-based businesses
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| 17:45 | Closing remarks from the Chairman and end of conference |
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