Monetising Social in Gaming
|
|
|
|
| 09:00 | Chairman’s opening remarks |
|
LEVERAGING SOCIAL MEDIA AND SOCIAL GAMING IN YOUR BUSINESS |
|
| 09:05 | Opening panel discussion: What is driving social media and games integration?
-
Are your customers demanding a social experience?
-
What’s the best approach to adding a social dynamic: acquire or build?
-
How agile and responsive do you need to be?
-
Is there a profile for a typical consumer?
-
How and where do you offer ‘play for fun’ and ‘play for real money’ options?
-
What can we learn from Zynga and Facebook?
-
What’s the role of Google+ ?
-
How is social gaming valued?
|
|
| 09:40 | Social gaming – the panacea to proposed new regulations?
-
Will social games prove beneficial when new EU regulations come in? What role will they play if USA adopts similar regulations?
-
What are the key considerations in operating a virtual currency and conducting virtual goods sales?
-
What do financial, gaming and tax regulatory bodies have to say globally about virtual goods sales?
-
What is the legal threshold for a “skill” game as compared to a “game of chance”?
|
|
| 10:00 | Panel discussion: Implementing a social media strategy
-
How do you plan for and execute a social media strategy?
-
What’s the direct impact of Facebook’s new policy on your business?
-
How will other social networks react and what’s the opportunity?
-
What are the rules of engagement and the split of revenues with platform partners?
-
What’s the value of mobile?
-
How do social networks build their communities and increase loyalty?
|
|
| 10:40 | Coffee and refreshment break |
|
UNDERSTANDING AND ENGAGING WITH PLAYERS |
|
| 11:00 | Workshop panel: Monetising players through Facebook, Google & Apps
-
What are the key monetization funnels?
-
Head-to-head wagering for Facebook games – how do social gamers challenge friends, wager & win virtual currency?
-
What’s the secret of Zynga, Playfish and others’ success?
-
What makes social media engaging?
-
Is there a specific social player type?
-
What’s the difference between whales and fans and how do they relate to high-rollers and loyal players?
-
What is CRM for a social media audience?
-
How do apps drive engagement?
|
|
| 11:40 | Case study: Social Proof – A trackable ecosystem for building a business case for social media gaming
-
Understanding consumer conversations and spend behaviours online
-
How is success measured: engagement, ROI, brand recognition?
-
What is the Zero Moment of Truth and how can it be used to drive revenues?
-
The importance of reviews and crowd-sourcing
-
Understanding the net generation - how do you engage them?
-
Using tracking for player insight and personal offers
|
|
| 12:00 | Panel discussion: Social media in the online and mobile product roadmap
-
Which games are appropriate to a social strategy and why?
-
How does using social influence change online gambling?
-
What is the difference between free-to-play games and gaming?
-
Where is the balance between a community and a games portfolio approach?
-
Social in loyalty and rewards programmes?
-
Extending social beyond online – how can smart TV and mobile devices deliver more customers?
Sponsored by:
|
|
| 12:45 | Networking lunch break |
|
|
|
| 14:00 | Case study: Social networks as a player acquisition and retention tool
-
How are proven marketing strategies evolving to include social networks and gaming?
-
How are you incorporating Facebook, Twitter and Google + ?
-
How do you market to your existing customers with a social strategy?
-
How do you build new channels to market?
-
How important are celebrities in viral campaigns?
|
|
| 14:45 | Panel discussion: Social games and TV formats in gaming
-
How to leverage established entertainment franchises like Million Pound Drop and Bejewelled for a gambling audience?
-
What differences in design and engagement are needed for a new audience?
-
How do you leverage social media, mobile and content partners?
-
What is the split of revenues and terms of business?
-
What are the revenue projections and on what basis?
|
|
| 15:30 | Coffee and refreshment break |
|
PAYMENTS, REVENUES AND PLAYERS’ REWARDS |
|
| 16:00 | Panel discussion: Harnessing virtual currency, virtual Goods and advertising
-
Why consider non-cash play & reward options?
-
What are the projected revenues of virtual currencies and virtual goods?
-
How can I legally up-sell a player from virtual currencies to real-money play?
-
What payment solutions help me maximise my revenues seamlessly from a number of channels? Can Google eWallets help?
-
What revenues to expect from an advertising revenue stream?
|
|
| 16:40 | Incorporate social and mobile to create the ultimate modern gaming experience Panel discussion joint with Mobile Gaming Conference
-
What are the key elements to make a mobile game social? Geolocation, social networks, QR codes
-
Is it actually possible currently to work alongside Facebook or to incorporate twitter successfully?
-
Analyse the launch of Google+ : could this be a way of utilising social networks openly?
-
Use your current networks and community to enhance the experience – you don't have to build from scratch
-
Create a seamless multiplatform gaming experience
-
Integration with real world gamification
|
|
| 17:20 | Closing remarks from the Chairman and end of conference |
|
|
